The effects of social distance on proposer's offer and responder's intention to accept in online referral bonuses programs under Chinese setting.
Nan ShiYili HongLiqiang HuangKanliang WangPublished in: ICEC (2012)
Keyphrases
- behavioral intention
- online communities
- social networking sites
- social networks
- social interaction
- cross cultural
- online learning
- distance function
- euclidean distance
- third party
- instant messaging
- virtual communities
- social influence
- online collaborative
- distance measure
- social networking
- social support
- online social media
- social media
- word segmentation
- social media sites
- online social
- traditional chinese medicine
- online learning communities