Chatbots in Marketing: An In-Deep Case Study Capturing Future Perspectives of AI in Advertising.
Lea ReisChristian MaierTim WeitzelPublished in: SIGMIS-CPR (2022)
Keyphrases
- case study
- long term
- consumer behavior
- artificial intelligence
- mobile advertising
- online advertising
- real world
- internet advertising
- expert systems
- lessons learned
- machine learning
- website
- intelligent systems
- short and long term
- case based reasoning
- software development
- business process
- data mining
- knowledge representation
- potential customers
- ai systems
- internet marketing
- viral marketing
- artificial intelligent systems
- ai technologies
- current issues
- knowledge representation and reasoning
- customer relationship management
- lecture notes in artificial intelligence
- data sets
- knowledge management