Customer value assessment of pharmaceutical marketing in Taiwan.
Yi-Fei ChuangShui-Hui ChiaJehn Yih WongPublished in: Ind. Manag. Data Syst. (2013)
Keyphrases
- customer relationship management
- marketing strategies
- return on investment
- customer data
- data mining
- decision making
- long term
- competitive advantage
- information retrieval
- consumer behavior
- assessment process
- website
- social media
- data mining technology
- search engine
- high tech
- learning algorithm
- marketing campaigns
- database marketing
- real world