An Intangible-Asset Approach to Strategic Business-IT Alignment.
Miguel Tejada-MalaspinaAlberto Un JanPublished in: Syst. (2019)
Keyphrases
- decision making
- knowledge management
- competitive environment
- strategic management
- business strategy
- information systems
- strategic decisions
- business models
- strategic planning
- business processes
- business intelligence
- business process
- data mining
- process oriented
- case study
- electronic commerce
- customer retention
- business partners
- image alignment
- enterprise architecture
- real world
- business applications
- project management
- business goals
- senior management
- organizational structure
- enterprise systems
- business environment
- data quality
- short and long term
- cloud computing