Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media.
Wei WangRenee Rui ChenCarol Xiaojuan OuSteven Ji-Fan RenPublished in: Comput. Hum. Behav. (2019)
Keyphrases
- social media
- social commerce
- social web
- short messages
- message delivery
- discussion threads
- user generated content
- business models
- messages exchanged
- communication channels
- social networking
- multimedia
- social networking sites
- electronic word of mouth
- email messages
- social networks
- online discussion
- discussion forums
- message exchange
- online social networks
- cloud computing
- data mining
- collective intelligence
- online marketing
- positive or negative
- information diffusion
- real world
- web content