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Cognition Map of Experiential Marketing Strategy for Hot Spring Hotels in Taiwan Using the DEMATEL Method.

Kuo-Ming LinCheng-Wei Lin
Published in: ICNC (1) (2008)
Keyphrases
  • artificial intelligence
  • preprocessing
  • real world
  • clustering method
  • data mining
  • database systems
  • information technology
  • open source
  • life cycle
  • cognitive science
  • marketing strategies