Determinants of Response to Intrusive Advertisement on Mobile Applications by Undergraduate Students.
Janet O. AdekannbiEmmanuel AbiokutaPublished in: Int. J. Interact. Commun. Syst. Technol. (2020)
Keyphrases
- undergraduate students
- mobile applications
- mobile devices
- mobile phone
- user experience
- mobile users
- m learning
- context aware
- smart phones
- mobile technologies
- end users
- graduate students
- pedagogical agents
- mobile environments
- location based services
- mobile services
- desktop computers
- mobile platforms
- battery life
- academic achievement
- mobile apps
- wifi
- android platform
- user interface