An effectiveness evaluation model for the web-based marketing of the airline industry.
Wen-Hsien TsaiWen-Chin ChouJun-Der LeuPublished in: Expert Syst. Appl. (2011)
Keyphrases
- evaluation model
- university libraries
- quality evaluation
- evaluation method
- artificial immune network
- fuzzy theory
- target audience
- evidence theory
- evaluation process
- analytic hierarchy process
- fourth party logistics
- high tech
- data mining
- fuzzy comprehensive evaluation
- analytical hierarchy process
- fuzzy analytic hierarchy process
- sustainable development
- financial services
- social media
- online marketing
- computational intelligence
- decision making
- machine learning