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Consumer Perceptions of Online Behavioral Advertising.
Tobias Dehling
Yuchen Zhang
Ali Sunyaev
Published in:
CBI (1) (2019)
Keyphrases
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internet advertising
online advertising
shopping behavior
online learning
consumer behavior
purchase intention
online shopping
real time
electronic commerce
hong kong
online search
contextual advertising
search behavior
online markets
display advertising
attitudes toward
social networks