Business Analytics and Competitive Advantage: A Review and a Research Agenda.
Rajeev SharmaPeter ReynoldsRens ScheepersPeter B. SeddonGraeme G. ShanksPublished in: DSS (2010)
Keyphrases
- competitive advantage
- business analytics
- business processes
- knowledge management
- service quality
- business information
- business environment
- business intelligence
- strategic advantage
- customer relationship management
- business strategy
- information technology
- market share
- competitive intelligence
- decision making
- competitive environment
- market competition
- emerging technologies
- data processing
- case study