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Factors Affecting Customer Loyalty on Starbucks Malaysia using Binary Logistics and Probit Model.

Ng Tze LingMohd Saifullah Bin RusimanSuparman SFirdaus Mohamad HamzahNur Ain Ebas
Published in: IICAIET (2022)
Keyphrases
  • factors affecting
  • machine learning
  • decision making
  • database
  • data sets
  • conceptual model
  • real world