On Web User Tracking: How Third-Party Http Requests Track Users' Browsing Patterns for Personalised Advertising.
Silvia PuglisiDavid Rebollo-MonederoJordi FornéPublished in: CoRR (2016)
Keyphrases
- third party
- web users
- website
- user interaction
- web browsing
- web usage data
- user sessions
- user access
- web searching
- web logs
- browsing behavior
- usage patterns
- web pages
- usage data
- web usage mining
- web mining
- log files
- web content
- end users
- recommender systems
- web personalization
- access patterns
- web access
- trusted third party
- collaborative filtering
- information sources
- databases
- log data
- web server
- user interface
- web objects
- web log data
- web sessions
- pattern discovery
- web search engines
- user preferences
- data mining techniques
- keywords
- search engine