Cooperative advertising to induce strategic customers for purchase at the full price.
Amir Farshbaf-GeranmayehMasoud RabbaniAta Allah TaleizadehPublished in: Int. Trans. Oper. Res. (2019)
Keyphrases
- cooperative
- marketing strategies
- potential customers
- consumer behavior
- marketing campaigns
- online stores
- product information
- purchasing behavior
- customer satisfaction
- customer loyalty
- online retailers
- customer retention
- online advertising
- direct marketing
- case study
- online shopping
- website
- electronic commerce
- multi agent
- competitive environment
- decision making
- cooperative learning
- point of sale
- service quality
- user behavior
- cooperating agents
- knowledge management
- multi agent systems
- purchase decision
- customer behavior
- distributed problem solving
- customer relationship management
- search advertising
- internet shopping
- operational decisions
- service providers
- data mining