Augmented Reality and Customer Experiences in Retail: A Case Study.
Stefan HenningssonNageswaran VaidyanathanPhilip ArchibaldMark LohsePublished in: AMCIS (2020)
Keyphrases
- augmented reality
- case study
- virtual objects
- virtual reality
- mixed reality
- human computer interaction
- real scenes
- markerless
- multi user
- molecular structures
- real environment
- promising experimental results demonstrate
- mobile augmented reality
- tangible interaction
- three dimensional
- learning games
- customer satisfaction