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Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques.
Amir Ahmad
Published in:
J. Intell. Fuzzy Syst. (2017)
Keyphrases
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customer satisfaction
service quality
online shopping
evaluation criteria
customer reviews
evaluation measures
evaluation method
evaluation methods
core competence
evaluation metrics
marketing strategies
database
web services
evaluation model
customer service
internet banking