A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales.
Alesandro Anthony Huayllas IriarteBetsy Andrea Reinaltt HigaAlfredo Barrientos PadillaRosario Villalta RiegaPublished in: WorldCIST (1) (2019)
Keyphrases
- cross selling
- customer behavior
- small and medium sized enterprises
- supply chain
- data mining
- business processes
- electronic commerce
- customer loyalty
- small and medium enterprises
- knowledge management
- information systems
- supply chain management
- customer service
- business strategy
- business applications
- optimal strategy
- business transactions
- information technology
- business rules
- e learning
- real world