Investigating Avatars' Impact on Shopper's Perception and Behaviour in an Immersive Virtual Store.
Yinshu ZhaoPublished in: ISMAR-Adjunct (2023)
Keyphrases
- virtual world
- virtual environment
- virtual reality
- virtual space
- virtual characters
- multi user
- computer graphics
- virtual reality technology
- mixed reality
- augmented reality
- virtual objects
- online shopping
- physical space
- immersive virtual environments
- real world
- role play
- real environment
- factors that influence
- serious games
- reinforcement learning
- three dimensional
- website
- genetic algorithm