Neural Decoding of Brand Perception and Preferences: Understanding Consumer Behavior through fNIRS and Machine Learning.
Tuna ÇakarYener GiriskenEsin TunaGözde FilizYassine DriasPublished in: SIU (2024)
Keyphrases
- consumer behavior
- machine learning
- purchasing behavior
- marketing strategies
- online shopping
- decision making
- active learning
- user preferences
- data mining
- text mining
- computational intelligence
- information extraction
- data analysis
- intelligent systems
- business processes
- knowledge discovery
- web services
- social networks
- online consumer