Interactive app-based services: Recovery evaluations and the mediating role of satisfaction in the relationship between customer-brand engagement and electronic word of mouth.
Radhakrishna BhimavarapuPankaj Kumar MohantyAnitha AcharyaManish GuptaPublished in: Australas. J. Inf. Syst. (2021)
Keyphrases
- service quality
- customer satisfaction
- mobile applications
- electronic commerce
- electronic word of mouth
- online shopping
- service providers
- web services
- purchase intention
- context aware
- call center
- user interaction
- end users
- social networking
- user satisfaction
- text mining
- competitive advantage
- mobile devices
- marketing strategies
- learning environment
- information systems