Investigating consumer preferences on product designs by analyzing opinions from social networks using evidential reasoning.
C. Y. NgKris M. Y. LawPublished in: Comput. Ind. Eng. (2020)
Keyphrases
- evidential reasoning
- social networks
- consumer reviews
- social media
- customer preferences
- bayesian networks
- positive or negative
- belief functions
- product reviews
- consumer behavior
- dempster shafer
- early adopters
- customer reviews
- viral marketing
- online stores
- autonomous learning
- product information
- social network analysis
- product features
- online social networks
- decision making
- network effects
- online consumer reviews
- user preferences
- sentiment analysis
- data analysis
- product quality
- sensemaking
- expert systems
- metadata
- data mining