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Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision.
Kem Z. K. Zhang
Christy M. K. Cheung
Matthew K. O. Lee
Published in:
Int. J. Inf. Manag. (2014)
Keyphrases
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online shopping
gender differences
service quality
purchase intention
job satisfaction
customer satisfaction
attitudes toward
consumer behavior
internet usage
statistically significant
personal information
online consumer
shopping behavior
independent variables
user interface
computer self efficacy