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Cause-Related Marketing: Towards an Exploration of the Factors Favoring the Purchase Intention of the Tunisian Consumer.
Molka Triki Ellouze
Amel Chaabouni
Published in:
ICDEc (2022)
Keyphrases
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online shopping
purchase intention
consumer behavior
purchase behavior
survey data
electronic word of mouth
customer relationship management
product quality
online consumer
factors affecting
engineering design
online stores
electronic commerce
website
internet advertising
image processing
social networks