Research on marketing in emerging firms: key issues and open questions.
Marc GruberPublished in: Int. J. Technol. Manag. (2003)
Keyphrases
- key issues
- open questions
- potential customers
- data mining
- future directions
- success stories
- financial services
- website
- information technology
- information systems
- decision making
- long term
- competitive environment
- consumer behavior
- managerial implications
- challenges facing
- data mining technology
- competitive advantage
- developed countries
- developing countries
- electronic commerce
- data sets