Spending Programmed Bidding: Privacy-friendly Bid Optimization with ROI Constraint in Online Advertising.
Yumin SuMin XiangYifei ChenYanbiao LiTian QinHongyi ZhangYasong LiXiaobing LiuPublished in: KDD (2024)
Keyphrases
- online advertising
- display advertising
- sponsored search
- budget constraints
- user behavior
- bidding strategies
- sponsored search auctions
- personal information
- privacy preserving
- advertising campaigns
- behavioral targeting
- user experience
- auction mechanisms
- multi attribute
- region of interest
- long tail
- optimization problems
- internet advertising
- auction protocol
- privacy protection
- website