From A Social Influence Perspective: The Impact Of Social Media On Movie Sales.
Jianxiong HuangWai Fong BohKim Huat GohPublished in: PACIS (2011)
Keyphrases
- social influence
- social media
- social interaction
- social networks
- online social
- online communities
- social relationships
- social psychology
- network structure
- technology adoption
- user preferences
- social relations
- network effects
- social networking
- social graph
- online social networks
- viral marketing
- influence propagation
- power law distribution
- social activities
- factors that influence
- user generated content