Cost-Effective Viral Marketing for Time-Critical Campaigns in Large-Scale Social Networks.
Thang N. DinhHuiyuan ZhangDzung T. NguyenMy T. ThaiPublished in: IEEE/ACM Trans. Netw. (2014)
Keyphrases
- cost effective
- viral marketing
- social media
- social networks
- social network analysis
- influence maximization
- marketing campaigns
- online social networks
- information diffusion
- community detection
- low cost
- social relationships
- diffusion models
- cost effectiveness
- social influence
- community structure
- greedy algorithm
- emergency response
- diffusion model
- image sequences
- image processing