Mobile marketing: the role of permission and acceptance.
Stuart J. BarnesEusebio Scornavacca Jr.Published in: Int. J. Mob. Commun. (2004)
Keyphrases
- mobile payment
- role based access control
- mobile advertising
- mobile services
- mobile devices
- long term
- mobile phone
- data mining
- mobile applications
- access control
- social media
- context aware
- telecommunications industry
- website
- decision making
- mobile technologies
- mobile environments
- third party
- credit card
- m learning
- mobile users
- mobile learning
- information systems