Design Principles for Co-Creating Digital Customer Experience in High Street Retail.

Jan Hendrik Betzing Daniel Beverungen Jörg Becker

Published in: MKWI (2018)

Keyphrases

design principles
instructional design
software engineering
design decisions
customer behavior
electronic commerce
web design
user interface
design patterns
customer satisfaction
interface design
point of sale
database design
serious games
data sets
customer service