Exploring Mobile Service Adoption: Customer Preferences.
Banu KarginNuri BasogluTugrul U. DaimPublished in: HICSS (2009)
Keyphrases
- mobile services
- customer preferences
- mobile technologies
- mobile devices
- mobile users
- user experience
- preference models
- business opportunities
- mobile applications
- information systems
- e government
- information services
- behavioral intention
- online shopping
- service oriented architecture
- mobile learning
- mobile phone
- reinforcement learning
- m learning
- business models
- attitudes toward
- distributed systems