Exploring the potential of virtual communities as a business model in banking: the customers' view.
Dimitris KardarasBill KarakostasPublished in: Int. J. Web Based Communities (2007)
Keyphrases
- business models
- virtual communities
- business opportunities
- life cycle
- social networks
- virtual world
- case study
- electronic commerce
- online communities
- commercial banks
- trust management
- product information
- information sharing
- cloud computing
- mobile services
- situated learning
- management system
- retail banking
- banking services
- trust and reputation systems
- electronic markets
- service providers
- content analysis
- community members