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The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness - The Case Study.

Hana MohelskaMarcela Sokolova
Published in: I3E (2018)
Keyphrases
  • case study
  • social networks
  • online marketing
  • social network analysis
  • real world
  • social media
  • online social networks
  • social networking
  • search engine
  • metadata
  • network structure
  • user satisfaction