Revenue maximization through "smart" inventory management in reservation-based online advertising.
Ana RadovanovicAssaf ZeeviPublished in: SIGMETRICS Perform. Evaluation Rev. (2010)
Keyphrases
- inventory management
- online advertising
- sponsored search
- display advertising
- supply chain
- contextual advertising
- user behavior
- economic order quantity
- behavioral targeting
- click through rate
- user experience
- vehicle routing
- supply chain management
- spare parts
- advertising campaigns
- robust optimization
- objective function
- electronic commerce
- linear programming