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An application of brand personality to advergames: The effect of company attributes on advergame personality.

Heejun LeeChang-Hoan Cho
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • personality types
  • personality traits
  • data sets
  • information retrieval
  • multiscale
  • neural network
  • case study
  • search algorithm
  • attribute values
  • big five personality