Product information diffusion in a social network.
Ling ZhangManman LuoRobert J. BoncellaPublished in: Electron. Commer. Res. (2020)
Keyphrases
- information diffusion
- social networks
- viral marketing
- diffusion models
- diffusion model
- diffusion processes
- influential nodes
- information flow
- influence maximization
- network structure
- social media
- diffusion process
- social network analysis
- heterogeneous social networks
- community detection
- online communities
- social interaction
- steady state
- online social networks
- recommender systems