Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform.
Qiwei HanCarolina LucasEmila AguiarPatrícia MacedoZhenze WuPublished in: Electron. Commer. Res. (2023)
Keyphrases
- privacy preserving
- user modeling
- deep learning
- data privacy
- data sets
- privacy requirements
- sensitive information
- privacy sensitive
- privacy issues
- training data
- data analysis
- vertically partitioned data
- private data
- private information
- privacy preservation
- privacy preserving data mining
- data mining
- preserving privacy
- data publishing
- data sources
- original data
- knowledge discovery
- sensitive data
- expert systems
- information retrieval
- data mining applications
- data quality
- machine learning
- data points
- data mining techniques