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A dynamic understanding of customer behavior processes based on clustering and sequence mining.

Alex SeretSeppe K. L. M. vanden BrouckeBart BaesensJan Vanthienen
Published in: Expert Syst. Appl. (2014)
Keyphrases
  • sequence mining
  • customer behavior
  • sequential pattern mining
  • data mining
  • customer service
  • behavior patterns
  • graph mining
  • website
  • multi dimensional
  • user behavior
  • historical data
  • web logs