A structural equation modelling approach for Malaysian consumers' perspectives on e-commerce B2C transactions.
Yi Yi ThawP. Dhanapal Durai DominicAhmad Kamil MahmoodPublished in: Int. J. Bus. Inf. Syst. (2012)
Keyphrases
- electronic commerce
- business transactions
- product information
- database
- internet usage
- consumer behavior
- purchasing behavior
- website
- structural information
- mathematical model
- numerical solution
- business models
- online stores
- mobile commerce
- data mining
- transaction management
- decision making
- artificial intelligence
- online shopping
- transaction processing
- differential equations
- integrity constraints