Intensifying User Loyalty Through Service Gamification: Motivational Experiences and Their Impact on Hedonic and Utilitarian Value.
Tobias WolfPublished in: ICIS (2019)
Keyphrases
- service quality
- user experience
- user satisfaction
- customer satisfaction
- end users
- user interaction
- user interface
- case study
- mobile services
- service oriented
- web services
- relevance feedback
- competitive advantage
- online services
- user requests
- service providers
- information services
- recommender systems
- personalized services
- individual user