Extracting and evaluating conversational patterns in social media: A socio-semantic analysis of customers' reactions to the launch of new products using Twitter streams.
Carlo LipizziLuca IandoliJose Emmanuel Ramirez-MarquezPublished in: Int. J. Inf. Manag. (2015)
Keyphrases
- semantic analysis
- social media
- natural language
- natural language processing
- social networks
- natural language understanding
- social networking
- semantic information
- social media data
- customer requirements
- product information
- social media platforms
- transactional data
- user generated content
- customer demand
- syntactic analysis
- parse tree
- customer preferences
- software vendors
- emerging topics
- public opinion
- market segments
- social media streams
- information diffusion
- product recommendation
- multi modal
- data streams
- social media sites
- social networking sites
- viral marketing
- marketing campaigns
- information retrieval
- relational databases
- search engine
- database
- customer orders
- social media content
- training data
- online social media
- syntactic parsing
- natural language sentences
- online social networks
- customer satisfaction