Applying a 3D situational virtual learning environment to the real world business - an extended research in marketing.
Shwu-Huey WangPublished in: Br. J. Educ. Technol. (2012)
Keyphrases
- virtual learning environments
- real world
- data mining
- learning materials
- decision making
- telecommunications industry
- virtual world
- direct marketing
- customer relationship management
- consumer behavior
- data sets
- virtual environment
- learning strategies
- learning experience
- return on investment
- case study
- e learning
- marketing campaigns
- computer supported collaborative learning
- internet marketing
- success stories
- business intelligence
- data mining technology
- customer support
- customer behavior
- social media
- small and medium sized
- synthetic characters
- personal learning environments
- online marketing
- database
- machine learning
- learning environment
- business process
- business processes
- learning styles