Deriving marketing intelligence from online discussion.
Natalie S. GlanceMatthew HurstKamal NigamMatthew SieglerRobert StocktonTakashi TomokiyoPublished in: KDD (2005)
Keyphrases
- online discussion
- content analysis
- computer mediated
- computer mediated communication
- multiple perspectives
- data mining
- discussion board
- blended learning
- knowledge building
- critical thinking
- social media
- interaction analysis
- face to face interaction
- discussion groups
- online forums
- knowledge transfer
- decision making
- group discussion
- discourse analysis
- computer supported collaborative learning
- website
- online discussion forums
- social networks