Why CRM Efforts Fail? A Study of the Impact of Data Quality and Data Integration.

Farouk Missi Sarmad Alshawi Guy Fitzgerald

Published in: HICSS (2005)

Keyphrases

data integration
data quality
data cleaning
data transformation
data warehouse
data exchange
databases
data sources
data management
data mining
biological databases
data sharing
query answering
query decomposition
data warehousing
heterogeneous data
data extraction
data privacy
business intelligence