Do Cross-Cultural Differences in Visual Attention Patterns Affect Search Efficiency on Websites?
Amanda BaughanNigini OliveiraTal AugustNaomi YamashitaKatharina ReineckePublished in: CHI (2021)
Keyphrases
- visual attention
- search efficiency
- cultural differences
- eye tracking
- saliency map
- eye movements
- visual perception
- focus of attention
- vision system
- natural scenes
- visual search
- higher level
- visual attention model
- cross cultural
- salient regions
- object based visual attention
- visual saliency
- attention mechanism
- biological vision systems
- natural images
- web pages
- visual information
- visual scene
- high level
- eye movement patterns