Online Complaints in the Eye of the Beholder: Optimal Handling of Public Consumer Complaints on the Internet.
Paul MarxFrederic NimmermannPublished in: ICIS (2017)
Keyphrases
- internet advertising
- internet enabled
- real time
- consumer trust
- internet users
- online search
- online retailers
- online consumer
- online advertising
- internet technology
- online markets
- online services
- electronic mail
- optimal solution
- business transactions
- online databases
- online learning
- dynamic programming
- online resources
- search advertising
- social networking sites
- eye movements
- electronic commerce
- internet shopping
- pricing strategies
- instant messaging