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A Study on the Effect of Customer Usage on the Intention of Continuously Coffee Brand App based on UTAUT Model.

Sumin HanMyeongsook ParkHyojin YookGwangyong Gim
Published in: BCD (2022)
Keyphrases
  • computational model
  • mathematical model
  • probabilistic model
  • study proposes
  • simulation study
  • regression analysis
  • high level
  • mobile devices
  • theoretical foundation
  • user satisfaction
  • structural equation modeling