Das Internet als Marketing- und Vertriebsinstrument: Eine empirische Untersuchung in der deutschen Brauwirtschaft.
Christoph Niederhut-BollmannLudwig TheuvsenPublished in: GIL Jahrestagung (2006)
Keyphrases
- internet advertising
- online marketing
- website
- world wide
- data mining
- long term
- financial services
- internet marketing
- world wide web
- online consumer
- databases
- high tech
- data mining technology
- online advertising
- customer relationship management
- internet users
- customer behavior
- communication technologies
- consumer behavior
- potential customers
- information services
- computer networks
- tourism industry
- decision making