Bid Optimization in Broad-Match Ad Auctions
Eyal Even-DarYishay MansourVahab S. MirrokniS. MuthukrishnanUri NadavPublished in: CoRR (2009)
Keyphrases
- auction protocol
- bidding strategies
- budget constraints
- display advertising
- multi attribute
- auction mechanisms
- sponsored search
- optimization problems
- global optimization
- optimization algorithm
- optimization process
- web pages
- reverse auction
- optimization methods
- data sets
- combinatorial optimization
- optimization method
- resource allocation
- sealed bid
- information revelation