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Factors Favoring the International Positioning of Companies with a Registered Trademark in Colombia.
Campo Elías López-Rodríguez
Gerson Jaquin Cristancho-Triana
Rony Alexis Moscoso-Aldana
Greicy Katerine Martínez-Cruz
Published in:
FEMIB (2022)
Keyphrases
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external factors
factors affecting
computer science
key factors
factors influencing
case study
empirical data
world wide
decision making
factors that affect
marketing strategies
strategic decisions
international business
small and medium size