PROTA: A Privacy-pReserving prOtocol for real-time Targeted Advertising.
Yiming PangBo WangFan WuGuihai ChenBo ShengPublished in: IPCCC (2015)
Keyphrases
- privacy preserving
- vertically partitioned data
- targeted advertising
- scalar product
- homomorphic encryption
- secure multiparty computation
- multi party
- horizontally partitioned data
- privacy preserving data mining
- privacy preservation
- data privacy
- private information
- privacy sensitive
- sensitive data
- preserving privacy
- user privacy
- private data
- partitioned data
- privacy issues
- data perturbation
- record linkage
- sensitive information
- privacy guarantees
- data sharing
- differential privacy
- privacy concerns
- secure multi party computation
- privacy protection
- naive bayesian classification
- security analysis
- horizontally partitioned
- semi honest
- intrusion detection
- personal data
- security protocols
- privacy requirements
- data mining