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Impression space model for the evaluation of Internet advertising effectiveness.
Yongqiang Song
Hong Wang
Changyong Zhang
Lutong Wang
Published in:
Concurr. Comput. Pract. Exp. (2020)
Keyphrases
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formal model
computational model
evaluation model
high level
objective function
probabilistic model
evaluation method
website
conceptual model
theoretical framework
mathematical model
management system
parameter space
data sets
prior knowledge
bayesian networks
genetic algorithm
neural network